Google’s Advances Generative AI for Automatically Created Assets (ACA)

Google’s Automatically Created Assets (ACA) feature is an option at the campaign level that allows advertisers to generate additional assets (such as headlines and descriptions) according to your Ad’s context with the help of Google AI.

So, you don’t need to manually input them for responsive search ads (RSAs). RSA is an advertisement type that automatically adapts itself according to the user’s search query to show more relevant messages, texts, or keywords to the user. It makes users think, “This site has what I want.”

In other words, with ACA, you can create new assets or Ads based on your landing page, existing ads, and keywords within the ad group without manually doing anything. In certain cases, generative AI may be employed to create assets that are more relevant to users’ search queries. Isn’t it amazing?

Now, this AI has become more capable than ever.

• It can enhance RSA performance by generating more headlines and descriptions automatically.
• You can maintain a consistent user experience (UX) across queries, ad copy, and landing pages
• You can also reduce the manual effort required to create relevant ad copy.

“A quick update on automatically created assets (ACA): The use of generative AI in ACA is now fully rolled out for all English language advertisers in the US and UK,” says Google Ads liaison officer Ginny Marvin in a post on X on February 12, 2024.

“Generative AI is used to improve the relevancy of assets to the search query and predicted performance of your Search ads — in Search and PMax campaigns,” she continued.

A few years ago, Google’s ACA was launched in beta version and was only available in English. Last year, on November 20, 2023, it was announced that ACA would be more available in 8 different languages, including English, Spanish, Portuguese, Italian, French, German, Japanese, and Dutch.

Advertisers with English assets in the United States and United Kingdom are eligible for this feature. It’s important to note that advertisers must opt-in to use this feature, and they should ensure that their website content complies with Google Ads policies and applicable laws.

After enabling automatically created assets, advertisers can monitor the accuracy of their ad content through the asset details report.

How ACA Works: Should You Rely on It

Automatically created assets work by allowing Google to generate assets from eligible sources based on relevance and predicted performance. When an ad is eligible to serve a query, responsive search ads will use a combination of advertiser-created assets and automatically created assets that are predicted to perform best.

The use of automatically created assets is reflected in the RSA Ad Strength rating. Now, you have to keep in mind that this is an AI and can’t match the expertise and knowledge of an expert. However, it can make work easy, but you can’t rely on it for complex operations with critical or sensitive data.

It shouldn’t be replacing the existing assets. Moreover, as we discussed above, the ACA will fetch data and generate the ad copies automatically; you will lose control over this.

3 Previous Updates in Responsive Search Ads

After launching the most capable AI, Gemini, Google is now moving to update most of its products, especially Google Ads and Google Analytics.

“Today, we’re announcing 3 updates for responsive search ads (RSA)….” Ginny Marvin stated on February 1, 2024.

1. Greater Flexibility in Responsive Search Ads: Instead of always displaying a minimum of two headlines, the AI-powered system may now show just one headline in certain situations where it’s predicted to improve ad performance. Additionally, headlines can now appear at the beginning of description lines, further enhancing ad customization.

2. Campaign-Level Headlines and Descriptions: Advertisers will be able to add up to 3 headlines and 2 descriptions at the campaign level, providing more control and streamlining the process of disseminating consistent messaging across multiple ad groups. Advertisers can also schedule specific start and end dates for these assets, with the option to pin them to designated positions.

3. Optimization of Dynamic Assets: Previously, manually created assets like images, site links, callouts, and structured snippets always took precedence over automated counterparts. However, Google Ads now allows dynamic assets generated by AI to appear alongside or in place of manually created ones if they’re predicted to enhance ad performance.

Bottom Line

The future of Google Ads is going to be very bright, and it will benefit digital marketers a lot. Seamless AI integration is something that has been developing with great speed. With the help of AI, you can get more leads in the future. So, if you’re already using Google’s ACA feature, don’t forget to share your experience with us.

For more updates on Google’s ACA, stay in touch with Deftsoft. To consult with our digital marketing experts, visit www.deftsoft.com.