At the beginning of 2024, we stepped into a new world of marketing, or, should I say, “Digital marketing.” It’s really surprising to watch how e-commerce has changed the traditional business model. Retail e-commerce sales are supposed to reach more than 8.1 trillion by 2026. There are thousands of trends in digital marketing that you might be unaware of.
So, let’s talk about some powerful 2024 digital marketing trends to understand how they are going to transform eCommerce in 2024.
10 Effective Digital Marketing Trends & Strategies for E-commerce
1. Creation of Short Videos & Reels
Do you know 90% of marketers have increased their budget for short-form video content for TikTok, Instagram Reels, and YouTube Shorts? Instagram users are spending their 17.6 million hours in a day on Reels, while TikTok users spend over 97.8 million hours. These statistics make it clear that B2B marketing through short-form video content is on the rise.
2. Better SEO
Online presence and visibility are the demands of the digital world. SEO is the root of digital marketing! No one has enough time to roam around the streets to explore new businesses. Around 43% of all e-commerce traffic comes from Google’s organic search, and 23.6% of e-commerce sales directly come from organic traffic.
Search engines like Google and Bing are getting a lot more popular to help people with it, so it’s very important to set up your business online and make it rank over the top results to expand your sales.
Keep in mind that cracking SEO in 2024 won’t be easy. You have to make some strategized decisions and have to be specific in your eCommerce SEO according to your products.
It would be better to connect with a highly reputed SEO service for a deeper understanding of trends in digital marketing.
3. Livestream or Video Call Shopping
Most of the buyers are afraid of online shopping as they can’t trust any eCommerce website for product quality and product delivery. According to a recent report from the Federal Trade Commission, Americans have lost almost $2.7 billion from online scams and fake merchants.
In such cases, applying a video call shopping option can be effective in gaining users’ trust. You can showcase the quality of the product, how it works, and how it exactly looks in real. During live shopping events, 57% of viewers complete a purchase, indicating a significant conversion rate. Furthermore, 89% of marketers are convinced that live streaming enhances consumer engagement. Additionally, 46% of consumers express their desire for more live videos from brands, highlighting a growing preference for this interactive form of content.
4. Research Online, Purchase Offline
If you are a well-established online brand, you need to know about this 2024 digital marketing trend. Many product franchises like H&M, KFC, and Zara contribute more in Ads by showcasing their items and offers online, which applies to their offline stores as well.
So, why wait or pay for the delivery when you can directly visit the nearby store and make a purchase in real time? ROPO (Research Online, Purchase Offline) is another trend in digital marketing that’s currently running a lot.
5. Subscription & Loyalty Programs
Amazon Prime — Amazon’s subscription model has over 220 million subscribers. Uber One — Uber’s subscription model has over 15 million. Similarly, Apple has Apple One, and Spotify has Spotify Premium. It is pretty clear how popular these subscriptions are.
Such types of eCommerce subscriptions come with heavy discounts, free deliveries, and other exciting offers. That’s why it gets too popular among people. Moreover, another digital marketing trend to increase loyalty among users is to offer tokens or virtual coins to get discounts or cost reductions on each order.
6. Promoting Eco-Friendliness
Many popular brands are promoting themselves as eco-friendly and cruelty-free. They claim to use eco-friendly or recycled bags, plant a tree, or produce products from recycled material.
Such sustainable products command a market share of 17% overall, with a 32% share of growth. Those marketed as sustainable have experienced growth 2.7 times faster than their non-sustainable counterparts.
Furthermore, a significant 78% of consumers express the importance of sustainability. So, this one is also sure important to note.
7. Moving Your Shop to Social Media
27% of users love to explore new products and brands through social media over any other channel. That’s why many online startup brands like to promote their products via social media posts. You just have to list your products on your Instagram or Facebook page and run an ad to allow users to visit your eCommerce website to make a purchase.
You can also use influencer marketing for it. Social media influencers can promote your products on their social media handles, and they typically charge less than highly known celebrities.
8. Augmented Reality/Virtual Reality
Virtual-try via AR or VR is a highly popular digital marketing trend in the e-commerce industries of spectacles, furniture, cosmetics, and clothing. Users can try the products without using them simply at their homes. It makes them more confident about the purchase.
9. Image & Voice Search
Many eCommerce giants, like Amazon and Walmart, are offering image and voice search options to find the similar style they want. This makes your eCommerce platform more user-friendly.
Moreover, search engines like Google have also implemented the image search and voice search option. But you need to be a little aware of this trend: If you like a product, just capture a screenshot and put it on Google Lens to find more products like these. Typically, users search for the most affordable available rate. This technique has changed the way online merchants sell their products.
If you’re a startup seller of multiple brands, you can try offering little discounts on brands’ products.
10. Automatic Follow-Up Support
Customers love it when the brands and eCommerce retailers send the tracking details, and users don’t have to make any follow-ups from their side. From confirming the order, shipping, and the date of delivery, users will be notified of everything via email and WhatsApp. Top of Form
Customers have shown a good interest and trust in the online brands that follow this digital marketing trend.
Bottom Line:
In a world where attention spans are fleeting, capturing and maintaining consumer interest is a perpetual challenge for online retailers. Immersive technologies offer interactive and engaging shopping experiences.
To know more about such trends in Digital Marketing, stay tuned with us.